Free Sellability Score | See What a Buyer Would Find

Timing Changes Everything

You can find the problems now. Or let the buyer find them later.

The price you agree on is only the starting point. Due diligence can change the economics of the deal. Once a serious buyer starts looking beneath the headline financials, they test whether the earnings hold up, whether the company can run without you, and whether your customer relationships transfer. What they find shapes the price, the terms, and how long they still need you after closing.

Find Them Now

You still have time to strengthen the business, document what’s missing, reduce how much depends on you, clean up the questions in your financials, and decide what actually deserves your attention.

Let the Buyer Find Them

Now you’re answering questions during due diligence. The buyer has the information, the clock is moving, and every uncertainty can become a reason to renegotiate the price, change the terms, extend your transition, or step away.

Same problems. Very different timing.

Show Me What a Buyer Would See →

What You Actually Get

This isn’t a quiz. I actually look at your business.

I review the information you send me, your website, your public reviews, and the signals a buyer can already see from the outside. Then I record a private video made for your business.

What I’d investigate

The areas I’d want to understand better if I were considering buying the business.

What could matter later

Issues that could affect transferability, due diligence, value, or deal terms.

Where I’d start

What I’d put at the top of the list while you still have time to improve it.

You don’t need a longer to-do list. You need to know what belongs at the top of it.

Request My Free Sellability Score →

I’ve Been on the Other Side of the Table

I once looked under the hood of a $1.1M business — and walked away.

The business looked attractive on the surface. Due diligence changed the picture. The financials didn’t tell the whole story, critical operations depended on key people, and risks appeared that weren’t reflected in the asking price.

I walked away from the acquisition.

That experience matters here because I’m not looking at your business like a coach or a marketer. I’m looking at it through the lens of someone asking: “If I were writing the check, what would make me nervous?” That’s the lens I bring to your Sellability Score.

Read the acquisition case study →

Why Now

The real advantage isn’t knowing. It’s having time to do something about it.

Find an owner-dependency problem two years before a sale, and you have time to build management around it. Find it after a buyer is already asking questions, and you’re explaining why the business still needs you.

Most of what affects a sale takes time to change: how much runs through you, how clean the financials are, whether the operation is documented. The 1–3 years before you sell isn’t a waiting period. It’s the window where you still have choices.

Waiting doesn’t just cost you time. It costs you options.

The Sellability Score gives you a buyer’s-eye view while you still have those options.

Get My Sellability Score →

Is This You?

The Score is built for a specific kind of business owner.

$1M–$5M annual revenue

You’ve built something with meaningful value worth protecting.

5–30 employees

There is an actual operation, team, and infrastructure to transfer.

Founder-led

You’re still an important part of how decisions, relationships, or operations work.

Selling in roughly 1–3 years

You’re not listing tomorrow — you still have time to improve what a buyer will eventually see.

Not sure if you’re a fit? Start with the short qualification below. If you’re earlier than the Score, I’ll point you to the right resource instead.

The Sellability Score

Step 1 of 2

First, make sure the Score is right for you.

A few quick details so I know I can give you a useful review.

Completely confidential. Everything you share goes only to me — never sold, shared, or shown to anyone.

Your name *

Email *

Business name *

City *

State *

Website *

Approximate annual revenue *

Number of employees *

When are you considering selling? *

Step 2 of 2

Now give me enough context to make the review useful.

This is the information I use when I look at your business. Honest answers are more useful than polished ones. Everything you share is confidential.

Business

1. What does your business do, and how long have you owned it? *

2. Is the business profitable — and do your tax returns generally reflect that profitability? *

Owner Dependency

3. If you disappeared for 30 days with no phone or email, what would break first? *

4. Do your most important customers primarily have a relationship with you, or with the company/team? *

5. Besides you, is there one employee the business would struggle to operate without? *

Operations

6. Are your critical processes documented, or does most of the operating knowledge live in people’s heads? *

7. Do you have written agreements with your most important customers and vendors, or are significant relationships still informal? *

Financial Readiness

8. Are your personal and business finances fully separated? *

9. Could you hand a serious buyer three years of clean financial statements today? *

Timing

10. What’s driving your interest in selling, and what timeline are you considering? *

11. Have you already spoken with a broker, M&A advisor, CPA, attorney, or potential buyer about selling? If so, where are you in the process? *

The Most Important Questions

12. What’s the one thing you’re most worried a buyer would find? *

13. What are you personally still doing every week that no one else in the company could reliably take over tomorrow? *

Mobile phone — optional Only if there’s something I need to clarify before recording your review.

Private · Personally reviewed by Rachel · Delivered within 2 business days

Who’s Reviewing Your Business

Rachel Lugo

The operator you hire before the broker.

I’ve spent 30+ years inside founder-led businesses working across operations, finance, teams, and systems. I’ve scaled a company from startup to roughly $5M in annual revenue, spent a decade in bookkeeping, and personally walked away from a $1.1M acquisition after due diligence changed the economics of the deal. The Sellability Score is the buyer’s-eye perspective I wish more owners had before the real buyer shows up.

More About Rachel →

While You Still Have Options

See what a buyer would find — before they do.

If you’re thinking about selling in the next 1–3 years, this is the time to find the questions a buyer may ask, while you still have time to decide what to do about them. I’ll personally review your business and show you where I’d investigate further and what I’d put at the top of the list.

Get My Free Sellability Score →

Free · Private · Personally reviewed by Rachel · Delivered within 2 business days

See what a buyer would find — before they do.

You can find the problems now. Or let the buyer find them later.

This isn’t a quiz. I actually look at your business.

What I’d investigate

What could matter later

Where I’d start

I once looked under the hood of a $1.1M business — and walked away.

The real advantage isn’t knowing. It’s having time to do something about it.

The Score is built for a specific kind of business owner.

$1M–$5M annual revenue

5–30 employees

Founder-led

Selling in roughly 1–3 years

First, make sure the Score is right for you.

Now give me enough context to make the review useful.

You’re in.

You’re early — and that’s the best seat in the house.

Rachel Lugo

See what a buyer would find — before they do.