The Buyer’s Second Opinion

A Good Business Isn’t Alwaysthe Right Business for You.

Before you sign an LOI, get a straight answer about the business you’re considering, and whether you’re ready to own it.

I’m not here to talk you into buying a business. I’m here to help you see what you’re getting into, spot potential problems, and decide whether this particular business makes sense for you. I join your first seller call to hear the answers for myself.

$750 pre-LOI review. Written findings within 5 business days.

I Look at Two Things. Not Just One.

Is this business worth pursuing?

  • What do the financials actually tell us?
  • What operational risks stand out?
  • What might the seller not be telling you?
  • What questions need answers before you move forward?

Are you ready to own this business?

  • Do your experience and skills match what this business requires?
  • Do you understand the time and operational demands?
  • Do you have the financial resources and support needed?
  • Are your expectations realistic?

A profitable business can still be a bad acquisition for the wrong buyer.

I Might Tell You Not to Buy It.

Sometimes the numbers look good, but the business isn’t a good fit for the buyer. Sometimes the buyer is ready, but the business has too many unanswered questions. And sometimes neither is ready.

I’ll tell you what I see, even if it’s not what you hoped to hear.

I’m not paid to get the deal closed. I’m paid to give you an independent perspective before you make a major commitment.

What You Get

The part nobody else does

I join your first seller call.

On video, so I can watch how the questions get answered. What a seller says about the business matters. How they say it, what they reach for, what they skip past, and which questions make them uncomfortable matters just as much, and none of it shows up in any document you will be sent afterward.

This is a preliminary review, not a full audit, a legal review, a business valuation, or comprehensive due diligence. When you need one of those, I will tell you, and I will tell you who to call.

Get a Second Opinion →

You’ll Know What I’d Do Next, and Why.

Outcome one

Keep exploring

The opportunity looks worth investigating further.

Outcome two

Slow down

Important questions, risks, or readiness gaps need to be addressed first.

Outcome three

Reconsider

Based on what is available, I see reasons this may not be the right deal for you.

These are advisory opinions based on the information available at the time. They are not guarantees.

Knowing When to Walk Away.

I was under contract on a $1.1M home services business with my own money committed and the SBA application underway. I had spent six weeks on it and fully intended to close.

Then I found that its entire workforce was misclassified as independent contractors. When I modeled what those workers would cost on payroll, the real earnings were negative. The $4,000 appraisal the bank required had valued the business without any of it.

I walked away. Knowing when to walk away can be just as valuable as knowing when to buy.

That is my own acquisition, not a client engagement. Read the full breakdown of that deal →

How It Works

01

Tell me about the deal

Share the business you’re considering, the information you have, and your goals.

02

I’ll review the business and your fit

I’ll look at the available numbers, operational concerns, and what ownership would demand of you.

03

Get a straight answer

You receive written findings explaining what looks promising, what concerns me, and what I’d recommend investigating next.

The Buyer’s Second Opinion

$750

Fixed-price introductory review

  • Written findings within five business days
  • Credited toward the $5,000 Full Due Diligence service if you move forward, subject to the terms we agree
Get a Second Opinion →

Need More Help?

Full Due Diligence, $5,000. A deeper investigation when a business is worth pursuing. See what it covers →

The First 90 Days. Practical support as you transition into ownership. Read more →

Request Your Second Opinion.

Tell me about the business you are looking at and where you are in the process. I will reply within one business day with whether this is a fit and what I would need from you.

Before you send me anything confidential, I will sign an NDA.

Prefer email first? Send me the listing or CIM. If it is something I can help with, I will tell you where I would look first.

Work is delivered remotely through records, authorized interviews, and system walkthroughs. An investigation reduces what you’re guessing about. It does not guarantee every hidden liability is found or that a purchase is safe. Legal opinions, tax advice, financial statement audits, formal quality-of-earnings opinions, licensing determinations, and property or environmental inspections are outside the service. Where physical verification is needed, you’ll need an independent local specialist.